As I Am
Classic Curling Jelly – 227g
4.7 (3)£12.99
In Stock
1
- Aloe vera juice base — lightweight feel
- Strong definition without crunch
- Holds through 2–3 day twist-outs
- Sulphate-, silicone-, mineral-oil-free
As I Am Classic Curling Jelly is the brand's flagship aloe-based definer for natural curls — a jelly-textured leave-in styler that gives twist-out and wash-and-go curls hold without crunch. The base is aloe vera juice rather than water, which is why the formula feels lighter than typical curl gels despite its hold strength. A 227g jar lasts most curlies 6–8 weeks doing twist-outs twice a week. The definition holds through 3 days with a satin-bonnet sleep and a midweek water refresh.
Frequently asked
Questions about this product
Will it leave white cast?
Yes if applied too thickly. Work it in fully (the praying-hands method) and break the cast with a final water-mist if needed.
Best paired with a leave-in?
Yes — apply a creamy leave-in first (the As I Am Leave-In Conditioner pairs well), then layer the Curling Jelly. LCJ order: Leave-in, Cream, Jelly.
Will it work on low-porosity hair?
Yes — the aloe base sits well on low-porosity strands without buildup. Apply to soaking-wet hair so the slip helps absorption.
Pairs With
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Customer Reviews
(3 reviews)4.7
Based on 3 reviews
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3 reviews
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C
Chiamaka E.
My go-to for definition without crunch. Pair it with a leave-in and you're sorted for three days.
26 May 2026
Y
Yasmin H.
A jar lasts me 6 weeks doing twist-outs twice a week. Great value for the price.
26 May 2026
N
Naomi T.
Holds well in humid weather. Slight white cast when applied too thickly — work it in properly.
26 May 2026