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Crazy Color from UK heritage punk-era brand Renbow has been mixing vivid semi-permanents since 1977. Hot Purple is a saturated true purple with balanced violet undertones - bright, vivid and unmistakable. Deposit-only so no lift, which means full vivid purple on pre-lightened blonde and a deep violet sheen on darker hair. Fades evenly through softer lavender and dusty mauve over 4-8 washes. For people who want purple that reads purple, not blue and not pink.
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