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Bigen is the Japanese hair-dye icon founded in 1957 by Hoyu - mineral-pigment, water-activated permanent powder. The Men Beard Colour 104 Natural Brown is a balanced mid-brown that reads warm and natural - the everyday brown for guys whose beard sits at standard brown but is going salt-and-pepper. 5-10 minute beard application, low ammonia. Three-pack so it lasts.
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