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Bigen is the Japanese hair-dye icon founded in 1957 by Hoyu - mineral-pigment, water-activated permanent powder dye trusted worldwide for grey coverage on coarse and resistant hair. The Men's Beard Color range (B100 through 105) covers the spectrum from real jet-black to medium brown for facial-hair use. Application is 5-10 minutes - faster than the 15-30 min classic Hair Dye Permanent Powder for scalp. Low ammonia, no harsh peroxide hit. For men who book a beard shape-up and want the colour sorted before the trim.
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